About us
Experience where the stakes are public
ESC Marketing Solutions is a strategic consultancy for organizations operating in regulated, high-visibility industries, where every decision is scrutinized by regulators, the media, and the public. We help lottery operators, gaming companies, brand owners, and public institutions launch products, build partnerships, and earn lasting trust.
Founded in 2014 by Gregg and Margaret Edgar, ESC brings together three decades of experience at the intersection of business, government, and communications.
Gregg Edgar
Gregg Edgar has spent his career where commercial ambition meets public accountability.
From 2016 to 2023, he served as Executive Director of the Arizona Lottery, a cabinet-level appointment under Governor Doug Ducey. He led a $167M enterprise through a period of sustained growth — delivering a $1.9 billion net return to the State, a 72% increase, while setting single-year sales records six of eight years. During that time, he also served on the Board of the Multi-State Lottery Association (operator of Powerball), where he chaired the Marketing Committee, and on the Board of the North American Association of State and Provincial Lotteries, where he chaired the Business Development Committee.
Before that, Gregg spent twenty years as Chief Operating Officer of Gordon C. James Public Relations, advising national and international brands on positioning, media relations, and crisis communications.
With more than 35 years in politics and public affairs, Gregg knows how policy, politics, and public opinion shape what’s possible in regulated markets, and how to navigate them.
Today, Gregg leads ESC’s work in lottery strategy, game innovation, and brand licensing, including bringing new game concepts to international markets.
Experience at a glance
- Arizona Lottery
- Executive Director, 2016–2023 (cabinet-level appointee)
- Gordon C. James Public Relations
- Chief Operating Officer, 1994–2014
- Industry leadership
- MUSL Marketing Committee; NASPL Business Development Committee
- Public affairs
- 35 years in campaigns, coalitions, and policy advocacy
- ESC Marketing Solutions
- Co-founder, 2014–present
How we work
Discreet
Our clients operate under public and regulatory scrutiny. Every engagement is handled in confidence.
Strategic
We start with the outcome that matters, whether that’s a launch, a partnership, or a policy win, and build the plan backward from it.
Results-driven
We measure success by what actually ships, sells, and lasts.
Let’s talk about what’s next
Whether you’re entering a new market, launching a product, or navigating a high-stakes moment, we’d welcome a confidential conversation.